Privacy Policy

6.1 Meta advertising platforms (Facebook and Instagram)

We run advertising campaigns on Meta's platforms (Facebook and Instagram) using Meta's automated advertising products, including but not limited to Advantage+ campaigns, Advantage+ audience targeting, Advantage+ creative optimisation, automatic placements, and automated bidding.

The kinds of personal information used in the operation of these automated systems include: your email address, phone number, and other identifiers we may share with Meta in hashed format through Meta's Customer Match, Custom Audiences, or Conversions API integrations; your interactions with our website and advertising as tracked by the Meta Pixel and our server-side integration; demographic, interest, and behavioural data Meta holds about you as a Meta user; and inferences Meta draws about your likelihood to engage with or convert from our advertising.

The kinds of decisions made or substantially assisted by these systems include: whether you are shown our advertising, which version of our advertising you are shown, at what time and on which placement (feed, Stories, Reels, Audience Network, etc.) you are shown our advertising, how much we bid to reach you, and whether you are included in or excluded from audiences such as lookalike audiences or retargeting audiences.

These decisions could reasonably be expected to affect your rights or interests by determining whether you receive marketing communications from us, the nature of those communications, and the offers or pricing you may be exposed to.

We do not have direct control over the algorithms Meta uses or full visibility into the specific signals that determine outcomes for any individual user. Meta's own privacy policies and tools (available at https://www.facebook.com/privacy/policy and https://www.facebook.com/adpreferences) provide further information about how Meta uses personal information and allow you to control your advertising experience on Meta's platforms.

6.2 LinkedIn advertising

We run advertising campaigns on LinkedIn using LinkedIn's advertising products, which may include automated audience expansion, automated bidding, and predictive audience tools.

The kinds of personal information used include: identifiers you have shared with LinkedIn (including your professional profile data), interactions with our website as tracked by the LinkedIn Insight Tag, and audience data LinkedIn derives about your professional attributes such as job title, industry, seniority, and company.

The kinds of decisions made or substantially assisted by these systems include whether you are shown our advertising, which version is shown, at what frequency, and how much we bid to reach you.

These decisions may affect your rights or interests by determining whether you receive marketing communications from us through LinkedIn and what offers you are exposed to. LinkedIn's privacy policy and ad settings are available at https://www.linkedin.com/legal/privacy-policy.

6.3 Google advertising platforms (where used)

Where we run advertising through Google Ads or related Google advertising products, this may include the use of Google's automated advertising products such as Performance Max, Smart Bidding, automated audience targeting, and machine learning-driven creative optimisation.

The kinds of personal information used in the operation of these systems include: identifiers you have shared with us that we may share with Google in hashed format through Customer Match or Enhanced Conversions; your interactions with our website as tracked by Google Analytics, Google Ads conversion tracking, and any server-side integration we use; and data Google holds about you as a Google user, including search, browsing, and demographic signals.

The kinds of decisions made or substantially assisted by these systems include: whether you are shown our advertising across Google's network (Search, YouTube, Display, Discover, Gmail, Maps), which creative you are shown, the bid we place to reach you, and whether you are included in audiences such as lookalikes or retargeting.

These decisions could reasonably be expected to affect your rights or interests by determining whether and how you receive marketing communications from us and the offers you are exposed to. Google's privacy policy is available at https://policies.google.com/privacy, and you can control your Google ad experience at https://adssettings.google.com.

6.4 Email and SMS marketing automation (where used)

Where we use email and SMS marketing platforms with automation capabilities, including segmentation, behavioural triggers, send-time optimisation, predictive analytics, and AI-generated or AI-personalised content, the following disclosures apply.

The kinds of personal information used include: your contact details, your engagement history with our previous messages, your purchase or enquiry history, your website behaviour as captured by tracking technologies, and any preferences or information you have provided to us directly.

The kinds of decisions made or substantially assisted by these systems include: which messages you receive, when those messages are sent, the content or offers shown to you, the segments you are included in, and whether you are flagged as a high-value or engaged contact for follow-up.

These decisions may affect your rights or interests by determining the marketing communications you receive, the offers you are made, and how we prioritise contact with you. You may opt out of marketing communications at any time using the unsubscribe link in any email or by replying STOP to any SMS.

6.5 AI-powered website chatbots and conversational assistants (where used)

Where we use an AI-powered chatbot, virtual assistant, or conversational interface on our website or messaging platforms (including WhatsApp, SMS, Messenger, or Instagram DM), the following disclosures apply.

These systems use artificial intelligence and large language models, which may be provided by third parties including but not limited to OpenAI, Anthropic, or Google, to generate responses to your enquiries.

The kinds of personal information used include: the content of your conversation, any identifying information you provide during the conversation (such as your name, email, phone number, or enquiry details), and your prior interaction history with us where available.

The kinds of decisions made or substantially assisted by these systems include: the response generated to your enquiry, whether your enquiry is escalated to a human team member, how your enquiry is categorised or prioritised, and what follow-up communications you may receive.

These decisions could reasonably be expected to affect your rights or interests by determining the quality and accuracy of information you receive, the speed of response, whether you receive a quote, booking, or service, and how you are followed up with. You may at any time request to speak with a human team member by emailing info@eliteads.ai.

6.6 Lead scoring and qualification (where used)

Where we use automated systems to score, qualify, or prioritise leads, the following disclosures apply.

The kinds of personal information used include: your contact details, your enquiry content, your website behaviour, your engagement with our marketing, your geographic location, and any information you provided in forms or conversations.

The kinds of decisions made or substantially assisted by these systems include: whether your enquiry is treated as a high, medium, or low priority lead, how quickly you are contacted, whether you are contacted by phone, email, or SMS, and what offers or services you are presented with.

These decisions may affect your rights or interests by determining the level of service and attention you receive. You may request a human review of any automated decision affecting you by contacting us using the details in section 11.

6.7 Your rights in relation to automated decisions

If you believe an automated decision has significantly affected you and you would like a human to review that decision, or you would like further information about how an automated system has used your personal information, you may contact us using the details in section 11. We will respond within 30 days.